Monthly Archives: May 2013

Make The Seller Cry

bag_of_moneyA polished Realtor will always request to present their buyer’s offer in person to the seller. It is important that a buyer’s Realtor asks to sit face to face with the seller to describe the offer and talk about how wonderful their buyer is. This should be done in a tactful, honest and strategic way so that an emotional connection with the seller is achieved. Many sellers have lived in their home for a number of years and have proud memories. That type of seller is going to want to feel like the buyer will respect and love their home, just the way they did over the years.

However, often sellers simply do not want to receive the offer in person from the agent. In this case, that same polished agent should accompany the written offer with a convincing and  appealing cover letter introducing the buyer to the seller. The goal here is to make the seller cry!…In a good way, of course.

businessman crying over reportThe letter should complement the property, home, special stand-out features without over doing it. Most importantly, it should portray the buyer as good, hard working, honest, deserving and financially capable. It should invite the seller to call the buyer’s lender and discuss their financial qualifications. In addition, it MUST include an appealing, cheerful picture of the buyer. The letter should not include a picture of the buyer’s pet dog, cat or monkey unless it is known that the seller loves these types of animals. If buyer does not have children, it is a good idea to rent a few for the photo…ha ha, just kidding, but children will add that “adorable family” factor….so add ’em if you got ’em.

Buyers and their agents should never underestimate the importance of the emotional connection to a seller. Amazingly, it’s not always just about the money.

Enjoy today and call me if I can help you or a friend buy or sell their next home.

Kevin ~


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