Okay, I have decided to go for it. Until recently, I have been holding back from incorporating video into my business. I had the opinion that online video marketing was just not worth the time, expense and effort. After all, a 5-10 second wait time for a video to download is like an eternity to most people surfing around the net.
I was wrong. Studies show that online videos and photographs have proven to achieve a much higher response rate than plain text or links. I have always had better success utilizing photographs into my marketing plan, but now I guess 2014 will be my time to jump into the video game as well. Besides, Hollywood and I go way back (a shameless plug referring to my 2011 House Hunters episode…click here to watch).
Currently, a small percentage of Realtors use video for their online marketing, and most of them utilize their cell phone video cams, which often result in crummy lighting, shaky lenses and overall poor quality. Since the cost of professional videographers is becoming reasonable, I hereby solemnly swear to offer good quality videos for my client’s listings and for my business marketing.
Oh, and also, “short and sweet” is my game plan. Three minutes is perfect for a country song (including the “mama’s drunk horse got hit by a train” sequence)… but that’s just too long for an online real estate video.
Well, now that I’ve committed to this for 2014, I better call for hair and makeup…